About the drop
Mimi, celebrated Scottish video artist Rachel Maclean’s latest protagonist, is a fairy-tale avatar of end-game Capitalism. She first appeared in a seemingly abandoned toy shop at the end of a dark woodland path at Jupiter Artland this past summer, a mysterious doll who could flip consumerism on its head, figuratively and literally, in the artist’s first permanent architectural installation.
Mimi’s story develops in “upside mimi ᴉɯᴉɯ uʍop,” a short film — the artist’s first fully animated work — that premiered at the London Film Festival during Frieze Week 2021.
About the work
You can purchase a bundle of “mint mi,” the digital video, and its physical counterpart, “box mi,” each limited to 50 editions. Both the video and the doll are NFT-powered: tied to an NFT acting as their digital certificate of authenticity & ownership and making them unique on the blockchain.
About the artist
Rachel Maclean (b. 1987, Edinburgh, Scotland) creates video and installations that operate deep in rendered space and at the vanguard of modern life. In an unmistakeable saccharine palette, Maclean's characters and settings refract and anticipate contemporary culture, whipping from the cutting to the cute, reflecting both the latent neurosis and bracing potential of life as a digital native.
About the gallery
Josh Lilley opened in Fitzrovia in May 2009. In 2020, after 90 exhibitions, the gallery expanded into adjoining premises to double the exhibition space, viewing rooms and street facade.
Continuing a lineage of significant introductory presentations that includes Derek Fordjour, Analia Saban, Aliza Nisenbaum, Brian Bress and Alex Da Corte, 2020-2021 programming includes the London solo gallery debuts for Martine Gutierrez, Celeste Rapone, Rachel Maclean and Alake Shilling.